KINGS OF PAST
A gorgeous eyewear collection that pays tribute to history and craftsmanship. For those who appreciate timeless designs and luxurious materials, not over the top styling and marketing hype
Technical Selling Points
1. All designs are made from scratch and are unique to Kings of Past
2. Premium / High-end materials used for production
3. All materials are specially sourced by our team of experts (we don’t just use what a factory
recommends or has on hand)
4. Weighted temple ends (Signature feature for all KOP produced eyewear)
5. Engraved Identification (not just printed)
6. AR Coated Demo Lenses
7. Value and quality at an unheard-of price.
8. Translatable value means real value that customers can see and feel.
Our Advantages
(COST) Pay for real luxury and craftsmanship – We use premium production and luxury
materials in the timeless designs of the KOP collection. Our pricing strategy is to reflect the cost
of true premium eyewear, not pricing based on over-hyped advertising. No one has ever
offered these types of premium materials and unique, but classic styling at the under $300
MRPS price point.
(MARGINS) Strong margins from wholesale to retail – with the increasing pressures of online
competition and cheaply made alternatives, most store owners are forced to give discounts on
regularly priced frames to stay competitive. This has eroded margins, preventing stores from
making healthy margins on their products. Our margins are an outstanding 3x markup, but with
MRPS under $300. There is simply nothing that competes with our quality versus price point, so
there is no need to provide discounts to consumers. When compared to other frames using the
same luxury materials and premium production, our price point advantage is quite obvious. In
addition, customers will not see cheaper means of purchasing online. As a result, there will be
no pressure to discount in order to make the sale.
(DESIGN) Design and fit – The KOP Luxury Eyewear line is inspired by histories finest designs and
prestigious craftsmanship. From our signature weighted temple ends, 18k gold plating, and
engraved patterns/details, our high-level of production and quality materials is apparent in
every frame. Our styles are classic and luxurious, while at the same time ergonomically
designed for comfort. The perfect match between form and function. An optimal balance of
artistry and structural design.
